Take a look around the web at the major job search engines and you'll notice they all have one thing in common: they all gloss over the journalism profession to a large extent. Some job search sites have "Arts/Entertainment/Media" categories, but no category specifically for journalism. Others have categories devoted to broadcast journalism, but not print journalism. Still others combine journalism with publishing, which are two unique, albeit complementary industries.

Even if one did post a journalism résumé on a job search web site, when it comes to journalists, résumés don't tell the whole story. Any journalism employer would still need to evaluate the applicant's work by viewing some of their clips, prior to being able to make a proper informed decision about whether or not to hire the candidate.

My NetClips was created to address this need. Our mission is two-fold:

• Vastly increase the exposure that our subscribers' portfolios get by providing access to a wide variety of employers.
• Help journalism employers fill their vacancies quicker by providing them with a ready pool of applicants who match each employer's customized needs.

Before designing the web site, we surveyed hundreds of media professionals to see what features they would like to see in such a site. We tabulated the results and designed the site around those features that proved most popular with those we surveyed.